What exactly happens after the 14 days?
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For 14 days you have the entire system turned on — the full Brand Builder, the pipeline, the email playbooks, and all four AI advisors. When the 14 days end, your card continues automatically at $97/month on Coach OS Lite: your website, brand bible, story video script, booking, payments, and confirmations all stay live. If you want to keep the pipeline, the playbooks, and the advisors, you stay on Pro at $197/month — one click, anytime. And if it's not for you, cancel inside the 14 days and you're never charged again — we'll even refund your $27.
I'm wary of AI. What makes the advisors different?
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Fair. Most AI is generic — trained on whatever the public internet returns, which is mostly noise. Ours are different. Each one is a focused knowledge base, trained on thousands of documents we've curated over years — the coaching frameworks, the clinical research, the marketing strategies, the sales methodologies we trust and have used ourselves, with our team still writing and QA'ing what they run on. When you ask one a question, you're getting a synthesis of vetted sources, not a guess.
What's the $27, and what's the setup fee?
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The setup fee — which covers the brand intake review, the manual writing pass our team does on top of the AI draft, and your live onboarding — is normally $500. Right now you start the whole build for $27. That $27 gets you 14 days of the full system; after that you continue at $97/month on Lite, or $197/month if you keep Pro.
I already pay for Wix or Calendly or ConvertKit. Do I still need those?
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No. Coach OS replaces all of that with one wired-together stack. You cancel the third-party tools, point your domain at your new site, and the website, scheduler, payments, email automations, client tracker, and AI advisors all run through one login.
I'm not a marketer. Will I be able to use this?
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Yes — that's the entire point. The Brand Builder System does the marketing strategy work for you (positioning, messaging, voice, story arc). The AI advisors think alongside you when you need a marketing or sales perspective. You don't need to learn marketing. You need to run a coaching practice — Coach OS gives you the infrastructure underneath that.
How fast is "in days"?
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Within three business days of completing your intake, your site and the full Brand Builder System — website, brand bible, and story video script — are delivered and live. The intake itself takes 30–45 minutes; you fill out one form, and we build the rest.
What if I don't love the copy?
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You get a private staging link and a draft of the brand bible to review. We make any edits you ask for before we push live. You're never publishing something you didn't approve. The first draft hits closer to ready than most coaches expect because the intake is genuinely deep — but if it doesn't, we revise.
I'm not making consistent income yet. Should I still do this?
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Honestly: this is what most coaches need before consistent income — a real website, clear messaging, and a working booking and payment flow. The reason most early-stage coaches stay early-stage is they spend a year wiring infrastructure instead of coaching. This removes that year, and you only risk $27 to find out.
Can I cancel?
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Any time — no contracts, no cancel fees. Cancel inside your 14-day trial and you're never charged the monthly rate, plus we refund your $27, and you keep the assets we've already delivered. Cancel later and there's still no penalty; you simply stop where you are.